Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.  Project Brief Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts Audience Research Use ad tools to identify audience sizes based on keywords, interests, and influencers Competitive Analysis Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews Social Audit Create baseline for current social performance based on analytics data and social media monitoring